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Marketing Your Business Using Promotional Pens Many small businesses have a difficult time getting the revenues they hope when getting started. The main reason for this is due to the lack of a market. Even if there is interest in your product, if potential customers do not know about your business, getting sales will be nearly impossible. To reach your sales goals, you have to implement various marketing strategies. However, if your small business advertising skills are poor, you will struggle to make advertising work for you. When most small businesses have a challenge with advertising, they opt to hire marketing companies. However, it can be quite costly to hire a marketing company for your small business. You can get the word out about your products or services by using a number of tactics. However, regardless of the tactics you will choose, there are many challenges you will have to overcome. Moreover, you will be looking to break even with any tactic you opt for. So, what easy advertising options do you have for your business?
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Using promotional items such as pens can help to market your small business without incurring a huge cost. When you want to market your small business using promotional pens, you will save the cost of hiring a marketing consultant. Inasmuch as distributing personal pens may not reach very many people, the impact it will have on your business will be huge. Below are some reasons why you should implement a marketing plan using promotional pens.
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i) Promotional pens campaigns are cheap When running a business, you should have a marketing budget. If you are bootstrapping your business, you may not have a lot of money for marketing. For this reason, you may not be able to implement any marketing strategy that will be too expensive. Promotional pens fit your requirements. There are some costs to be incurred when creating promotional pens. However, your business will benefit immensely from using this tactic. Most stores sell promotional pens at wholesale price. When you do the math, the cost per pen will be quite cheap. For instance, you can purchase 500 pens for about $300. This cost is quite affordable compared to the cost of advertising such as direct mail, radio ads and TV spots. ii) Continuous advertising When you use promotional pens, information about your business will be broadcasted at any time and to many people. Regardless of what a prospect is doing, he/she can always read the message on the promotional pen. Some of the information you should have on the pens include your business name, contact information and services offered. When people need the services or products you offer, your company name will be on their mind.